# AI Powered Analysis of Merchant's Web Presence

Instantly assess the online footprint of any business

## How it works

Prove any business worldwide is real and confirm what they do

### Verify real-world existence

Our AI analyzes 2,000+ diverse, trusted web sources to confirm the business is active, reachable, and operating as claimed.

### Understand their business model

We analyze what the business actually does. By reviewing product pages, service offerings, customer reviews, and digital footprint, we help you understand how the business operates and who it serves.

### Deliver a clear decision

Our models analyze the business' profile in context, evaluating whether the merchant’s behavior aligns with what’s expected or signals potential risk based on your configuration.

## Merchant Web Presence Analysis

Analyze hundreds of risk signals from across the merchant's web presence in under 30 seconds

### Website Data

Review key data points from the merchant's website

### Industry Classification

Validate industry based on website content and indications from third parties

### Social Media Analysis

Analyze local and industry level profiles to assess sentiment and activity

### Review Page Analysis

Assess the sentiment of third party reviews

### Location Assessment

Validate various signals for the operating locations of the merchant

### Blocklisted Companies

Search our proprietary database of known fraudulent companies

## Read the Case Study

How Visa Cross-Border Solutions increased merchant onboarding automation by 56%

**_“Checks that were previously taking 10-20 minutes now take an average of 17 seconds. This enables the team to ramp up both the volume and speed of onboarding.”_**](https://truebiz.io/blog/visa-case-study)

## Benefits

How TrueBiz helps merchant acquirers streamline onboarding

### Automate Website Review

Remove the need for an analyst to Google each business that needs verification

### Scale Risk Assessment

Reduce wait times for legitimate customers and prevent churn

### Save Time

Discover all the data you'd find in 20 minutes of Googling in under 30 seconds in 1 API call

## Ready to get started?

Talk to our team to find out how to optimize merchant risk assessment